Will Privacy be the Source of Competitive Advantage | tutor2u Business
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Will Privacy be the Source of Competitive Advantage Blackberry Needs to Succeed?

Blackberry is back! With its market share of the global smartphone now down to around 1% we might have thought that Blackberry was gone for good as a realistic competitor to Apple, Samsung, Xiaomi, Huawei and the rest. However the former darling of the business users has returned with a new smartphone - the Priv.

Will the Priv succeed in clawing back some market share? The video review from the FT below is reasonably positive.

Beauty, of course, is in the eye of the beholder. I think it looks awful and I can't imagine abandoning my beloved iPhone 6 Plus for a Priv.

However, other potential purchasers might feel differently, particularly if they feel the security features on the Priv (and the long battery life) are key buying considerations.

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