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In the News

Ansoff: Inside Amazon's Store of the Future

Geoff Riley

22nd January 2018

Here is a solid example of Ansoff's Matrix. Amazon has opened a supermarket in Seattle with no checkouts although that hasn't prevented the obligatory queues! For the record, the new Amazon Go store does not accept food stamps.

Business Strategy: Ansoff Matrix

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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