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Ansoff: Inside Amazon's Store of the Future

Geoff Riley

22nd January 2018

Here is a solid example of Ansoff's Matrix. Amazon has opened a supermarket in Seattle with no checkouts although that hasn't prevented the obligatory queues! For the record, the new Amazon Go store does not accept food stamps.

At Amazon’s new convenience store, checking out feels like — there’s no other way to put it — shoplifting https://t.co/1nN32S7HL9
— The New York Times (@nytimes) January 22, 2018

.@Amazon's #AmazonGo grocery store of the future just opened in Seattle — take a look inside pic.twitter.com/b92Hphu2QQ
— Business Insider (@BusinessInsider) January 22, 2018

#AmazonGo opens on Monday, January 22 in Seattle. Get the app to enter the store. See you soon! https://t.co/jt7quQ4rke pic.twitter.com/shIyrifZyk
— Amazon (@amazon) January 21, 2018

An insider tour of Amazon Go, a cashierless store opening to the public today in Seattle: https://t.co/KumOMJ8A1Q

In a bold effort to reshape brick-and-morter shopping, sensors track items carried out and charge purchases to customers' Amazon accounts. No checkout lines. pic.twitter.com/CoyWMs4xoX
— The Seattle Times (@seattletimes) January 22, 2018

Business Strategy: Ansoff Matrix

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

@tutor2uGeoff