In the News
Ikea, Ansoff's Matrix and Meatballs in Norwich

26th June 2015
Ikea's growth strategy for the UK provides a great way to illustrate the power of Ansoff's Matrix and how it links with corporate objectives!
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Ansoff Matrix
Study Notes

A2 Business Aims and Objectives - Suggested Lesson Plans
6th September 2013

Organisational Culture: Strong v Weak
1st October 2014

Strategy: Ikea Diversifies into Hotels
23rd April 2013