In the News

Ikea, Ansoff's Matrix and Meatballs in Norwich

Jim Riley

26th June 2015

Ikea's growth strategy for the UK provides a great way to illustrate the power of Ansoff's Matrix and how it links with corporate objectives!

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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