In the News
Ikea, Ansoff's Matrix and Meatballs in Norwich
Jim Riley
26th June 2015
Ikea's growth strategy for the UK provides a great way to illustrate the power of Ansoff's Matrix and how it links with corporate objectives!
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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Ansoff Matrix
Study Notes
A2 Business Aims and Objectives - Suggested Lesson Plans
6th September 2013
Organisational Culture: Strong v Weak
1st October 2014
Strategy: Ikea Diversifies into Hotels
23rd April 2013