Teaching activity
'Nation Branding'
26th May 2020
Here is an video from TED discussing the concept of 'nation branding'.
The speaker in the video, Simon Anholt outlines how countries should be perceived by the amount of good that they do in the world. In other words the reputation of a country could be viewed as a significant indicator of a country's development.
This article and the video could be used for the Global Development unit (globalisation).
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