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Teaching activity

'Nation Branding'

Sarah Best

26th May 2020

Here is an video from TED discussing the concept of 'nation branding'.

The speaker in the video, Simon Anholt outlines how countries should be perceived by the amount of good that they do in the world. In other words the reputation of a country could be viewed as a significant indicator of a country's development.

This article and the video could be used for the Global Development unit (globalisation).

Sarah Best

Sarah is a passionate full-time Head of Sociology and Psychology and has worked in a variety in schools in the UK, and she is currently working in a British international school. She is keen to develop and boost the profile of both subjects.

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