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Greenwashing

Greenwashing is a term used to describe a form of marketing or PR spin in which a company makes deceptive or exaggerated claims about the environmental benefits of its products or practices, without actually taking meaningful action to address the environmental impacts of its business.

For example, a company might claim to be "carbon neutral," but upon closer inspection, it turns out that they've only offset a small portion of their emissions through carbon credits, or they've made no changes to their actual operations.Greenwashing is problematic because it allows companies to continue operating in unsustainable ways while still benefiting from the positive image of being "green." It can also mislead consumers who are genuinely trying to make more sustainable choices, making it harder for them to make informed decisions. In short, greenwashing is a lot like putting a bandaid on a broken arm - it might look good, but it's not actually fixing the underlying issue.

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