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Study Notes

Sales Revenue Maximisation

Level:
A-Level, IB Diploma
Board:
AQA, Edexcel, Eduqas, IB, OCR, WJEC

Last updated 3 Jul 2018

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The objective of maximising sales revenue rather than profits was developed by economist William Baumol whose work focused on the decisions of manager-controlled businesses.

Maximising total revenue - revision video
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