In the News
Sustainability: People still want plastic bottles, says Coca-Cola
22nd January 2020
To what extent do consumers drive climate change? This BBC piece citing Coca-Cola's head of sustainability makes it fairly clear that this is the case.
![](https://tutor2u-net.imgix.net/subjects/economics/statistic_id935688_global-plastic-waste-collected-along-shorelines-by-corporation-2019.png?auto=compress%2Cformat&fit=clip&q=80&w=800)
The drinks company is trying to reduce their carbon footprint but says that ditching plastic outright is going to be impossible because consumers want plastic bottles. And I can see this - much as I can see that I don't want to buy bin liners when I can 're-purpose' plastic bags to that end.
However, it might be argued that a company that emphasised corporate social responsibility over profit, particularly such a large one, might seek to play a bigger role in re-educating consumers.
Naturally there has been quite a bit of kick back from environmental campaigners. The pressure for a tax on plastic bottles remains strong.
Coca-Cola will not ditch single-use plastic bottles because consumers still want them, the company says https://t.co/R9yH9SkU7z
— BBC News (UK) (@BBCNews) January 21, 2020
WANTED: @CocaCola's corporate responsibility
— Greenpeace Hong Kong (@greenpeace_hk) January 22, 2020
Cocacola still doesn't respond to consumers' #plasticfree demand and fall back on #recycling. The solution is not to swap one #throwaway material for another. We need your action to stop #plastic #pollution!https://t.co/P6fESCnhAr
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