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What is Glocalisation?

Geoff Riley

25th January 2024

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Although rumours of the death of globalisation are "greatly exaggerated", it seems to be the case that economies have moved away from seeing it as a panacea, and retrenching in the sense that nations are looking for shorter supply chains and the government intervening strategically in trade.

Please read:

Globalisation is not dead, but it is fading: ‘glocalisation’ is becoming the new mantra - Larry Elliott

This short looks at glocalisation. Glocalisation is often used in the context of international business, where companies adjust their products or strategies to suit different cultural, social, or economic environments. For example, a fast-food chain may offer standardized menu items globally but customize them to local tastes or ingredients.

What is glocalisation
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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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