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Teaching Economics

Enrichment

​Product Life Cycle, Product Extensions, Chocolate and the iPad

Andy Kerr

12th June 2016

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Using chocolate and iPads we illustrate the "product lifecycle" and how a "product extension strategy" can turn flagging sales around.

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Andy Kerr

Andy is Head of Business Studies at Canford School and also teaches Economics. He studied Business and Economics at Stirling University and the University of California. After 5 years teaching, he left the profession for a time and embarked upon a business career in the US – working for online B2B media companies and, more recently, as marketing consultant for a Google partner.

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