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Enrichment

​Product Life Cycle, Product Extensions, Chocolate and the iPad

Andy Kerr

12th June 2016

Using chocolate and iPads we illustrate the "product lifecycle" and how a "product extension strategy" can turn flagging sales around.

Andy Kerr

Andy is Head of Business Studies at Canford School and also teaches Economics. He studied Business and Economics at Stirling University and the University of California. After 5 years teaching, he left the profession for a time and embarked upon a business career in the US – working for online B2B media companies and, more recently, as marketing consultant for a Google partner.

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