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Non-price competition - does it matter where beer is brewed?

Graham Watson

16th December 2022

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This article about the nature of global brewing, and the production of 'foreign' beer in the UK, for the British market. Does it really matter where a beer is brewed?

For some people it does, with Czech brewers, Budweiser Budvar, only brewing in its home town of Budweis, and arguing that this gives its beer a unique taste, and authenticity.

Contrast this with other beers, notably relative newcomer, Molson Coor's "Madri Excepcional", a Spanish style lager, brewed in Yorkshire in league with joint venture partner, La Sagra Brewery.

So why have such beers become so popular? The answer is in the branding which imbues them with 'sophistication' in the eyes of the average drinker, apparently.

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to tutor2u, reads voraciously and is interested in all aspects of Teaching and Learning.

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