In the News
Monopsony Power - Fast Fashion Brands Squeeze Supplier
6th June 2023
Are fashion brands exploiting monopsony power in relation to their supplier by forcing them to cut prices for brands such as Boohoo, Missguided and the Frasers Group, the owners of Sports Direct?
Certainly, this Guardian article appears to highlight a number of alleged sharp practices which have seen garment manufacturers being punished for seemingly innocuous errors, to the extent that it's making them consider leaving the market.
Please read:
Leicester garment makers warn of crisis as fast-fashion brands squeeze suppliers
Fast fashion refers to the production and consumption of inexpensive, trendy clothing that is quickly manufactured and sold in large quantities to meet the demands of the fashion industry. It is characterized by rapid turnover of styles and low production costs, resulting in affordable clothing for consumers.
Fast fashion has faced significant criticism for several reasons:
- Environmental Impact: The fast fashion industry is known for its high levels of resource consumption and pollution. The production of cheap clothing involves the extensive use of water, energy, and chemicals, leading to water pollution, greenhouse gas emissions, and waste generation. Additionally, the disposal of unwanted fast fashion items contributes to landfill waste.
- Exploitative Labour Practices: Fast fashion often relies on low-cost labour in developing countries, where workers, particularly in garment factories, may face poor working conditions, low wages, long hours, and even labor rights violations. This has led to concerns about the ethical treatment of workers and the exploitation of vulnerable communities.
- Disposable Culture: Fast fashion promotes a culture of disposable clothing, encouraging consumers to constantly buy new items and discard them quickly. This leads to excessive consumption, increased waste generation, and a disregard for the longevity and quality of clothing.
- Lack of Transparency: The complex and fragmented nature of fast fashion supply chains makes it difficult to trace the origins of garments and ensure ethical and sustainable practices throughout the production process. Lack of transparency hinders accountability and makes it challenging for consumers to make informed choices.
- Social and Cultural Implications: Fast fashion's relentless pursuit of new trends and rapid turnover of styles can contribute to a sense of dissatisfaction and anxiety among consumers, fostering an unsustainable and materialistic approach to fashion. It can also perpetuate unrealistic beauty standards and reinforce societal pressures to constantly keep up with changing fashion trends.
Due to these concerns, there has been growing awareness and criticism of the fast fashion industry, leading to increased calls for more sustainable, ethical, and transparent practices in the fashion world.
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