In the News

Italy says "arrivederci" to Domino's Pizza

Geoff Riley

10th August 2022

Global brands and franchise models don't always make a successful transition to a new country and Domino's decision to shut-down their Italian operations is an example.

Having set an ambitious target of reaching a 2% market share in Italy by 2030, Domino's stopped taking orders on their Italian website at the end of July and has now closed down their Italian business. Read this article from the Financial Times.

The business has run into several tough headwinds including increased running costs, high debts and “an exponential increase” in competition from traditional pizza restaurants offering delivery through an app.

Is it really a surprise that the country with reputedly the best pizza in the world has not warmed to the industrial and expensive pizza served up by Domino's?

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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