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Dominos Pizza turns to Behavioural Economics

Geoff Riley

5th May 2011

The hugely successful pizza chain is using some of the emerging ideas from behavioural economics to reshape the incentives for customers. This article explores some of the changes and features Rory Sutherland from Ogilvy who is speaking at our National Economics Conference at the end of June. “Domino’s Pizza has become one of the first brands in the UK to use behavioural economics in overhauling its consumer marketing strategy”

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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