In the News

Horizontal Integration - Pure Gym buys LA Fitness

Geoff Riley

30th May 2015

In a class example of horizontal integration in the competitive market for fitness gyms and health clubs, Pure Gym has made an agreed bid for LA Fitness in a deal that will make it the biggest fitness chain in the UK. The takeover is subject to approval from the Competition and Markets Authority which blocked a previous proposed merger between Pure Gym and the Gym Group. Pure Gym now owns 141 gyms and it plans to open 16 sites this year.

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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