In the News
Horizontal Integration - Pure Gym buys LA Fitness
In a class example of horizontal integration in the competitive market for fitness gyms and health clubs, Pure Gym has made an agreed bid for LA Fitness in a deal that will make it the biggest fitness chain in the UK. The takeover is subject to approval from the Competition and Markets Authority which blocked a previous proposed merger between Pure Gym and the Gym Group. Pure Gym now owns 141 gyms and it plans to open 16 sites this year.