In the News

Dynamic Pricing from Digital Profiles

Geoff Riley

8th November 2015

A hat tip to Matt Smith for spotting this one and putting on his excellent twitter feed @EconomicsALevel This article from the Guardian will be a go-to resource when I start teaching the economics of price discrimination.

Now more than ever businesses have the potential to harness information contained in digital profiles of customers to offer bespoke, personalised prices for different goods and services.

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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