In the News
St Valentine's price discrimination
Penny Brooks
9th February 2018
This is a brilliant story, though it may do Sainsbury's reputation no favours.
Two cards, looking pretty much identical, one 'For my husband' and one 'For my wife'.
All very cute - but why would the For my husband one cost 25% more than the other?
It's a great question for students to discuss - what might cause a difference in the PED of the different market segments?
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