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St Valentine's price discrimination

Penny Brooks

9th February 2018

This is a brilliant story, though it may do Sainsbury's reputation no favours.

Two cards, looking pretty much identical, one 'For my husband' and one 'For my wife'.

All very cute - but why would the For my husband one cost 25% more than the other?

It's a great question for students to discuss - what might cause a difference in the PED of the different market segments?

Penny Brooks

Formerly Head of Business and Economics and now Economics teacher, Business and Economics blogger and presenter for Tutor2u, and private tutor

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