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Teaching Economics

In the News

St Valentine's price discrimination

Penny Brooks

9th February 2018

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This is a brilliant story, though it may do Sainsbury's reputation no favours.

Two cards, looking pretty much identical, one 'For my husband' and one 'For my wife'.

All very cute - but why would the For my husband one cost 25% more than the other?

It's a great question for students to discuss - what might cause a difference in the PED of the different market segments?

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Penny Brooks

Formerly Head of Business and Economics and now Economics teacher, Business and Economics blogger and presenter for Tutor2u, and private tutor

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