In the News
Contestable Markets - Supermarkets turn to farm branding
Graham Watson
22nd March 2016
Proof here of the extent to which there's competition in the grocery retailing sector. This Guardian piece highlights the fact that the incumbents have lost ground to the discounters on price but are trying to lower price and maintain the illusion of quality with 'farm' branding i.e. product lines with fictitious names designed to influence consumer choices. Of course, given their ingoing issues with the amount that they pay farmers, this hasn't gone down well with the farming community.
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