In the News

Contestable Markets - Supermarkets turn to farm branding

Graham Watson

22nd March 2016

Proof here of the extent to which there's competition in the grocery retailing sector. This Guardian piece highlights the fact that the incumbents have lost ground to the discounters on price but are trying to lower price and maintain the illusion of quality with 'farm' branding i.e. product lines with fictitious names designed to influence consumer choices. Of course, given their ingoing issues with the amount that they pay farmers, this hasn't gone down well with the farming community.

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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