In the News
Contestable Markets - Supermarkets turn to farm branding
22nd March 2016
Proof here of the extent to which there's competition in the grocery retailing sector. This Guardian piece highlights the fact that the incumbents have lost ground to the discounters on price but are trying to lower price and maintain the illusion of quality with 'farm' branding i.e. product lines with fictitious names designed to influence consumer choices. Of course, given their ingoing issues with the amount that they pay farmers, this hasn't gone down well with the farming community.
You might also like

Growing Challenges Facing Privatised Royal Mail
17th October 2014
Technology as a Disruptive Force
9th June 2014
Reducing Contestability using the ‘sardines’ technique
15th May 2014

Indie Games and Contestable Markets
2nd August 2013

A mega example of contestability
20th January 2013
What is Market Concentration?
Study Notes
Barriers to Entry and Exit
Study Notes
Explaining Sunk Costs
Study Notes