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Indian firm Ola looks to join the London ride-sharing market

Graham Watson

29th November 2019

TfL's decision not to renew Uber's licence has opened the door to other ride-sharing services - and Indian operator Ola is about to join the market.

It is a good time to reflect on the nature of competition, whether TfL's decision is an artificial barrier to entry and the notion of whether first mover advantage is always a good thing. Sometimes, the empirical evidence suggests, the second- or third-mover is able to learn from the mistakes of their predecessor.

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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