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In the News

Indian firm Ola looks to join the London ride-sharing market

Graham Watson

29th November 2019

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TfL's decision not to renew Uber's licence has opened the door to other ride-sharing services - and Indian operator Ola is about to join the market.

It is a good time to reflect on the nature of competition, whether TfL's decision is an artificial barrier to entry and the notion of whether first mover advantage is always a good thing. Sometimes, the empirical evidence suggests, the second- or third-mover is able to learn from the mistakes of their predecessor.

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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