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Can Brewdog sustain their breakneck growth?

Geoff Riley

31st August 2017

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Brewdog is a fast-growing craft beer business with a growing legion of loyal customers many of whom have made an equity stake in the idea. Last week Brewdog announced that twenty per cent of their annual profits will be distributed each year - 10 per cent to charity and 10 per cent to their employees - through a new Unicorn Fund.

But can the rapid growth be maintained after a decade of Dog?

This analysis piece from FT Alphaville cites some reasons why the fast growth rate might be difficult t sustain.

Brewdog’s ambitious projected profits https://t.co/RWVMFjbVty
— FT Alphaville (@FTAlphaville) August 31, 2017

The United States looks key to their future expansion with a new brewing plant in Ohio

New post: "Scotland's craft beer punks are bringing their brews to America" https://t.co/slUgga5Vgt
— Glenn Larson☣ (@Angelus1701) May 3, 2017

BrewDog aims to "redefine industry" with permanent 20% annual profit donation @BrewDog https://t.co/7J41pu9UJ4 pic.twitter.com/fnCbDkhMwG
— The Spirits Business (@spiritsbusiness) August 30, 2017

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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Can Brewdog sustain their breakneck growth?

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