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In the News

Business Objectives - Octopus Energy Ditches Profit to support Customers

Geoff Riley

3rd February 2023

What do think about this story? The CEO of Octopus Energy – one of the relatively new suppliers in the UK retail energy market – claims that “We could have made a profit but now’s not the time - instead we chose to absorb £150 million of escalating costs on behalf of customers through prices and support funds, debt forgiveness and increased service’.

More here from the Guardian


Octopus Energy is a British energy company that provides electricity and gas supply services to residential and business customers. The company was founded in 2015 and has quickly become one of the leading providers of renewable energy in the UK. Octopus Energy's mission is to provide affordable, green energy to as many people as possible, while also creating a positive impact on the environment.

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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