Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Free Business resources

Simulation

Taxi Wars (Digital Disruption) | Simulation | AQA A-Level Business (2026) | Unit 3.3.2

Level:
A-Level
Board:
AQA

Last updated 14 Jun 2026

Share this content:

A lively digital-disruption story that challenges students to adapt a traditional business before a new digitally-focused rival leaves it behind.

Simulation link

Play the Taxi Wars Simulation here

ABOUT THIS SIMULATION

In Taxi Wars, students take charge of a family taxi firm competing against a slick ride-hailing app. They make choices about online booking, social media, customer data, loyalty, automation, subscriptions and cyber security. Advisers Carrie Meehome, Rick Shaw and Penny offer different perspectives on trust, reach and efficiency. The game shows that technology can create opportunities, threats and difficult trade-offs.

Download the Teacher Guide to Taxi Wars

Sign in to download

or create a free account

Share this content:

You might also like

The Human Touch | Simulation | AQA A-Level Business (2026) | Unit 3.3.2

Simulation

Technology Shake-Up | Activity | AQA A-Level Business (2026) Unit 3.3.2

Teaching Activities

Clicks, Costs and Customers at Gymshark | Activity | AQA A-Level Business (2026) Unit 3.1.3

Teaching Activities

Smart Cookies (Digital Marketing) | Simulation | AQA A-Level Business (2026) | Unit 3.1.3

Simulation

Innovation and R&D (Unit 3.2.2) PowerPoint for AQA A-Level Business (2026)

Teaching PowerPoints

Technological Change and Disruptive Technologies (Unit 3.3.2) PowerPoint for AQA A-Level Business (2026)

Teaching PowerPoints

Political and Legal Environment (Unit 3.3.2) PowerPoint for AQA A-Level Business (2026)

Teaching PowerPoints

Impact of Demographic Factors (Unit 3.3.2) PowerPoint for AQA A-Level Business (2026)

Teaching PowerPoints

Related products