Technology Shake-Up explores disruptive technologies and AI, focusing on business opportunities, competitive threats, investment needs, workforce effects, customer trust and the risk of strategic drift.

Students examine how disruptive technologies change established products, processes and business models, using examples such as streaming and online shopping. They explain opportunities created by AI, including automation, lower costs, faster service, personalised marketing and improved decision-making. They also consider threats such as investment costs, job losses, errors, cyber risks and stronger competitors. The final task explores why businesses that ignore technological change may become less efficient, lose customers and experience strategic drift.