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PESTLE Analysis

PESTLE analysis is a framework used to identify and analyze external factors that could impact a business's performance. It stands for:

  • Political: This refers to factors such as government policies, trade regulations, and political stability.
  • Economic: This includes factors such as economic growth, inflation, interest rates, and consumer spending.
  • Social: This encompasses factors such as demographic changes, cultural shifts, and social trends.
  • Technological: This includes factors such as technological advancements, digital disruption, and the impact of technology on customer behaviour.
  • Legal: This refers to factors such as laws and regulations, intellectual property rights, and data privacy.
  • Environmental: This includes factors such as climate change, sustainability, and resource availability.

PESTLE analysis helps businesses to assess the external environment and identify potential risks and opportunities that could impact their performance. It is a useful tool for strategic planning and decision-making.

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