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Smart Cookies (Digital Marketing) | Simulation | AQA A-Level Business (2026) | Unit 3.1.3

Level:
A-Level
Board:
AQA

Last updated 14 Jun 2026

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A hands-on digital marketing challenge that gets students following the customer journey from budget to click, conversion and sale.

Simulation link

Play the Smart Cookies Simulation here

ABOUT THIS SIMULATION

Students run a small digital marketing agency and manage campaigns for a client. They divide a budget between PPC, social media, content marketing and SEO, then assess the results using clicks, website visits, conversion rates, time on site and sales. Gameplay focuses on identifying where the campaign is “leaking” and reallocating spending towards channels that produce meaningful outcomes rather than impressive-looking activity.

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