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Can Lynx Weave Its Magic on Older Men?
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Jim Riley
13th January 2016
There is hope for me yet. Lynx, the Unilever-owned deodorant brand has decided that it needs to reposition itself in order to appeal to "slightly older, more sensitive men".
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Mumsnet Continues to Ride the Digital Wave
2nd November 2015
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Sunseeker Rides the Waves of Demand for Luxury
18th January 2016
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Clone Wars - Nespresso sues Espresso
22nd January 2016
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Marketing Strategy: A&F Struggles To Reposition Itself With Ex-Teenagers
4th September 2016
Bowman's Strategic Clock Revision Quiz
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