In the News

Coffee, Plastic and Pricing - a Marketing Mix with a Message

Penny Brooks

27th June 2018

This video story on the BBC News website combines CSR with the big Blue Planet environment story of 2018, coffee shops, and pricing as part of the marketing mix.

It also gives a nice little look at university life to those who are about to complete their UCAS forms, and it might even lead a few students to consider whether their schools can try to use similar nudges - definitely worth a look!

Watch: Plastic coffee cup waste is being cut by a simple change

Penny Brooks

Formerly Head of Business and Economics and now Economics teacher, Business and Economics blogger and presenter for Tutor2u, and private tutor

You might also like

Business Objectives and Social Responsibility | Can A Business Make Too Much Profit Whilst Customers Suffer Financially?

2nd August 2022

Place in the Marketing Mix - GymShark opens a flagship store

6th December 2021

IKEA to sell replacement parts to distance itself from 'disposable' image

26th January 2021

Unilever will only deal with suppliers that pay the living wage by 2030

21st January 2021

Marketing and brand image: Burberry looks to target a younger audience through ad campaigns with Marcus Rashford

20th January 2021

Asda launches 'greener price' promise and sustainability store

20th October 2020

Corporate Social Responsibility during the Coronavirus Pandemic

Topic Videos

Is Airbnb growing a social conscience?

9th February 2020

© 2002-2022 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.

Back to top