In the News
Coffee, Plastic and Pricing - a Marketing Mix with a Message
27th June 2018
This video story on the BBC News website combines CSR with the big Blue Planet environment story of 2018, coffee shops, and pricing as part of the marketing mix.
It also gives a nice little look at university life to those who are about to complete their UCAS forms, and it might even lead a few students to consider whether their schools can try to use similar nudges - definitely worth a look!
Watch: Plastic coffee cup waste is being cut by a simple change
You might also like

CSR - Unilever’s Strategy & Culture of Sustainability
25th May 2015

Starbucks Update from Howard Schultz
5th April 2014

Starbucks Pricing Strategy Under Attack in China
2nd November 2013

CSR - Ikea’s Never Ending List...
25th March 2011

Corporate Social Responsibility: Why Companies are Part of Society
21st January 2016
Marketing Mix: Place (Revision Presentation)
Study Presentations
Marketing Mix: Price (Revision Presentation)
Study Presentations
Marketing Mix (Basic 4P's)
Study Notes