Coffee, Plastic and Pricing - a Marketing Mix with a Message
This video story on the BBC News website combines CSR with the big Blue Planet environment story of 2018, coffee shops, and pricing as part of the marketing mix.
It also gives a nice little look at university life to those who are about to complete their UCAS forms, and it might even lead a few students to consider whether their schools can try to use similar nudges - definitely worth a look!
Watch: Plastic coffee cup waste is being cut by a simple change
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Penny Brooks
Formerly Head of Business and Economics and now Economics teacher, Business and Economics blogger and presenter for Tutor2u, and private tutor
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