Greiner's Growth Model attempts to predict the six phases and five crises that businesses may experience as they grow.
The phases of the Greiner Growth Model are illustrated below:
The five predicted crises of growth according to the model are:
Growth Phase: Direction - Crisis of Leadership
Growth Phase: Delegation - Crisis of Autonomy
Growth Phase: Coordination - Crisis of Control
Growth Phase: Collaboration - Crisis of Red Tape
Growth Phase: Alliances - Crisis of Growth
What can we learn about the challenges of growing a business if, for a moment, we assume that Greiner's Growth Model is valid?
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