In the News
Can Pebble Beat Apple?
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20th November 2015
The smartwatch market has attracted several new entrants recently, most notably Apple with its iWatch. However, years before Apple even released the iWatch, a small Silicon Valley company called Pebble had people excited about wearable devices.
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Apple - Perfect timing for teaching so many things...
10th September 2014
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Apple & Microsoft: Collaboration not Competition
10th September 2015
Market Positioning
Study Notes
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Can Lynx Weave Its Magic on Older Men?
13th January 2016
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A Moment of Truth for Apple?
28th April 2016
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Inside a factory that makes 350 iPhones a minute
29th December 2016
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7 Product Failures by Apple
24th August 2017