As I am sure you will have all seen on the news, Apple have launched their new products this week.
This is the first new product they have launched since the sad death of Steve Jobs a couple of years ago and the first new product since they unveiled the ipad!!
This is a wonderful article and a great video for so many business topics at this time of year. Competition is a key aspect to look at here, Apple are facing such fierce competition from the likes of Samsung, and the iPhone 6 will hopefully compete well with some of Samsungs model, due to the bigger screen and phone.
However with other smart watch products already on the market, will people be interested in the Apple Watch? Only time will tell!
They are also trying to compete in the mobile payments market... it also announced a new service called Apple Pay, which chief executive Tim Cook said he hoped would "replace the wallet" in shops. Again this faces fierce competition from Amazon and Square!
You could also look at Boston matrix... what is happening to their product portfolio, Ansoff's matrix, Porters... A level teachers you are spolit for choice!!
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