Product Life Cycle | End of the Road for the Ford Fiesta

It's the UK's bestselling car in history. 4.3 million have been bought new, and countless more bought second hand. But, now the Ford Fiesta has reached the end of its decline phase. Production is to cease.

As the BBC reports here Ford has decided to discontinue production of the Fiesta along with several other models as it transitions to electric vehicles.

It's a complex decision as it needs to be communicated with a variety of stakeholders in the supply chain, such as car dealers.

Sales of second-hand Fiestas will doubtless continue for several years to come.

However, there's no place for the Fiesta model name in an electric version.