Teaching resources & approaches

Personal Branding and the Marketing Mix

Michael Albanese

7th September 2015

Students never really cognitively understand something until they can create a personal metaphor or model, so to help students understand the ever-important Marketing Mix, I’ve asked students to apply the model to themselves using this PowerPoint. Students have to answer questions about their own “4Ps” and then analyse how well their marketing mix is coordinated.

Michael Albanese

Assistant Curriculum Lead for Business and Law at Solihull Sixth Form College

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