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Ansoff Matrix - Starbucks launches olive-oil infused coffees in Italy

Geoff Riley

23rd February 2023

Here is a lovely example of product development - and an application of the Ansoff Matrix, as Starbucks have launched a new range of products, olive oil infused coffees, initially in the Italian market.

Starbucks only has 20 stores in Italy, an economy with a cafe culture based on independent, family-owned cafes, and has found it difficult to establish itself.

Starbucks has launched a new drink that mixes coffee with olive oil, offering it initially in Italy as an alternative to the more standard espresso or cappuccino

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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