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Ansoff Matrix - Why Apple’s iPhone Maker Is Turning to Cars

Geoff Riley

2nd November 2023

This is an interesting look at diversification - Ansoff Matrix anyone? - and how Foxconn have moved into the market for electric vehicles, buying an electric vehicle plant in Ohio.

Foxconn are eyeing a move into the sector, translating their production methods for iPhones into the electric vehicle sector. Foxconn is a so-called contract manufacturer, and sees itself a offering other brands a highly efficient manufacturer to lower the cost of EV manufacture.

Foxconn is one of the world’s largest contract electronics manufacturers, based in Taiwan. It's probably most well-known for being a major supplier to Apple, making the iPhone and other Apple products. Foxconn employs over a million people worldwide, mostly in China, and has been criticized for poor working conditions and labor violations in some of its factories. It has also been involved in high-profile controversies, such as allegations of underage labor and worker suicides at its facilities. Despite this, Foxconn is still a dominant player in the electronics industry and a key player in the supply chain for many major tech companies.

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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