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Grow For It! (Ansoff Matrix) | Simulation | AQA A-Level Business (2026) | Unit 3.3.3

Level:
A-Level
Board:
AQA

Last updated 2 Jun 2026

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A colourful Ansoff Matrix simulation that shows why growth choices involve risk as well as ambition.

Simulation link

Play the Grow For It Simulation here

ABOUT THE SIMULATION

Students guide Sam Topping, founder of Scoops of York, through four rounds covering summer demand, winter slowdown, new competition and a £75,000 investment offer. Advisors Penny Prudent and Darren Daring push safer and bolder choices. Each decision maps to Ansoff’s Matrix, helping students compare market penetration, market development, product development and diversification.

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