In the News

Greggs launches vegan sausage roll

Geoff Riley

3rd January 2019

Another classic example of Ansoff's Matrix in action. How would you classify this move by Greggs? It prompted an enormous reaction on social media which one suspects might have been the point from the perspective of the marketing department! We feel it is a great example of a relatively low risk diversification strategy.

The wait is over… 3.1.19 #vegansausageroll 🌱😍 pic.twitter.com/UWcXFCtxdE

— Greggs (@GreggsOfficial) January 2, 2019

Greggs to start selling a special vegan sausage roll https://t.co/rU3QL6OMJC pic.twitter.com/eai2WejiWE

— The Independent (@Independent) January 2, 2019

Greggs launches vegan sausage roll https://t.co/oJIW5IpKpy

— The Guardian (@guardian) January 2, 2019

A heated row has broken out over a move by Britain's largest bakery chain to launch a vegan sausage roll https://t.co/e7U2mftEEd

— Sky News (@SkyNews) January 3, 2019

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