In the News
Greggs launches vegan sausage roll
Geoff Riley
3rd January 2019
Another classic example of Ansoff's Matrix in action. How would you classify this move by Greggs? It prompted an enormous reaction on social media which one suspects might have been the point from the perspective of the marketing department! We feel it is a great example of a relatively low risk diversification strategy.
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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