In the News

Greggs launches vegan sausage roll

Geoff Riley

3rd January 2019

Another classic example of Ansoff's Matrix in action. How would you classify this move by Greggs? It prompted an enormous reaction on social media which one suspects might have been the point from the perspective of the marketing department! We feel it is a great example of a relatively low risk diversification strategy.

Growth in annual sales of Greggs in the United Kingdom (UK) from 2006 to 2017

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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