In the News
External Growth in Action | Amazon's Takeover of Whole Foods - 5 Years On
When Amazon diversified into grocery retailing 5 years ago with the takeover of Whole Foods, many people wondered what Amazon would do with the business and whether this external growth option would prove successful.
This 15-minute video report from CNBC charts the story of Whole Foods from its founding to a $13.7bn sale to Amazon.
What had happened since is fascinating.
it's a story of:
- Organisational cultures clashing
- New leadership
- Innovation through new technology
- New pricing strategies
- Market share - and how Whole Foods has hardly made a dent in the share of market leaders
and much more.
A perfect example for students to use as application in exam answers where relevant!
Have a watch!
What other business concepts / topics can students identify?