External Growth in Action | Amazon's Takeover of Whole Foods - 5 Years On

When Amazon diversified into grocery retailing 5 years ago with the takeover of Whole Foods, many people wondered what Amazon would do with the business and whether this external growth option would prove successful.

This 15-minute video report from CNBC charts the story of Whole Foods from its founding to a $13.7bn sale to Amazon.

What had happened since is fascinating.

it's a story of:

• Organisational cultures clashing
• New leadership
• Innovation through new technology
• New pricing strategies
• Market share - and how Whole Foods has hardly made a dent in the share of market leaders

and much more.

A perfect example for students to use as application in exam answers where relevant!

Have a watch!

What other business concepts / topics can students identify?