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External Growth in Action | Amazon's Takeover of Whole Foods - 5 Years On

Jim Riley

26th August 2022

When Amazon diversified into grocery retailing 5 years ago with the takeover of Whole Foods, many people wondered what Amazon would do with the business and whether this external growth option would prove successful.

This 15-minute video report from CNBC charts the story of Whole Foods from its founding to a $13.7bn sale to Amazon.

What had happened since is fascinating.

it's a story of:

  • Organisational cultures clashing
  • New leadership
  • Innovation through new technology
  • New pricing strategies
  • Market share - and how Whole Foods has hardly made a dent in the share of market leaders

and much more.

A perfect example for students to use as application in exam answers where relevant!

Have a watch!

What other business concepts / topics can students identify?

CNBC: How Amazon Changed Whole Foods, Five Years Later

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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