Topics
Bartlett & Ghoshal Model
The Bartlett & Ghoshal Model indicates the strategic options for businesses wanting to manage their international operations based on two pressures: local responsiveness & global integration.
Pinned
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Bartlett & Ghoshal - International Strategies
Topic Videos
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The Growth of Global Chat Apps Exploiting Global Niches
31st August 2016
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Bartlett & Ghoshal - International Strategies
Topic Videos
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International Strategy - Can Ikea Succeed in India?
9th August 2018
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International Expansion - Why Starbucks Failed in Australia
7th August 2018
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Revising all those business models!
22nd May 2018
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Business Models & Theories "In Your Pocket" Activity
Quizzes & Activities
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US Multinationals and Localisation - the Retreat from Globalisation?
29th September 2017
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AQA A Level Models & Theories - MCQ Practice
Quizzes & Activities
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Can Ikea Succeed in India?
13th August 2016