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Teaching resources & approaches

International Growth Strategy - Why McDonald's and Burger King Have Failed in Vietnam

A successful international expansion isn't guaranteed - even for global power brands like McDonald's or Burger King.

McDonald's and Burger King have achieved extensive international success in markets such as China and Japan. However, there are several reasons why their international expansion has not met the corporate objectives set for building market share in Vietnam. This CNBC video explores why.

International Growth Strategy - Why McDonald's and Burger King Have Failed in Vietnam

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