Main menu For students For teachers Explore our subjects Student events & courses

Teaching Business

In the News

Remove Your Shoes if You Want to Visit Starbucks New Coffee Shop in Japan

Jim Riley

18th July 2017

Share this content:

A great example here of how multinationals can tailor their product to take account of local market tastes and traditions.

The latest Starbucks store in Kyoto, Japan is is located in Ninen-zaka, one of Kyoto’s many historically protected streets and set inside a renovated townhouse that was once used to host geisha.

As this video illustrates, the store layout has been carefully designed to retain key traditional elements of the property!

Here's a look Inside This New and Unique Starbucks Cafe in Japan I Fortune
Share this content:

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.