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Study Notes

Bartlett & Ghoshal Model of International Strategy

Level:
A-Level
Board:
AQA, IB

Last updated 18 Feb 2018

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The Bartlett & Ghoshal Model indicates the strategic options for businesses wanting to manage their international operations based on two pressures: local responsiveness & global integration.

Bartlett & Ghoshal's model is explained in the short revision video below and in the study notes further down this page.

Bartlett & Ghoshal - International Strategies (Revision Video)
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