Study Notes

Bartlett & Ghoshal Model of International Strategy

Level:
A-Level
Board:
AQA, IB

Last updated 18 Feb 2018

The Bartlett & Ghoshal Model indicates the strategic options for businesses wanting to manage their international operations based on two pressures: local responsiveness & global integration.

Bartlett & Ghoshal's model is explained in the short revision video below and in the study notes further down this page.

Bartlett & Ghoshal - International Strategies (Revision Video)

© 2002-2022 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.