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Measuring the impact of political advertising on TV in the US

Ruth Tarrant

7th February 2016

This week's Economist contains an impressively-researched data chart, showing the relationship between the number of political TV ads (both positive and negative adverts) and the impact that those adverts have on gains (or losses) in the polls.

Ruth Tarrant

Ruth has been Subject Lead in Economics at tutor2u for many years after a career of teaching Economics, Business, Politics and Maths in a range of secondary schools. She is a highly experienced A level Economics Examiner, and also teaches undergraduate Economics on a very part-time basis at the University of Oxford. Ruth is passionate about making economics fun, engaging and accessible.

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