Topics
Habitual consumption
Habitual consumption refers to the tendency for individuals to repeat certain behaviours, especially related to the purchase and use of products and services. This can include regularly purchasing the same products, visiting the same stores or websites, and engaging in similar activities on a frequent basis.
Habitual consumption is often influenced by factors such as convenience, familiarity, and the formation of routines. It can be a powerful force in shaping consumer behavior and is of interest to marketers and researchers who seek to understand and influence consumer decision-making.
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2.2.2 Consumption (Edexcel)
Study Notes
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What is habitual consumption and what causes it?
Study Notes