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Unit 2 Macro: High oil prices and consumer demand

Geoff Riley

17th June 2012

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World crude oil prices are falling back from their recent highs and this will bring blessed relief to hard-pressed consumers and many businesses in the UK. High oil and gas prices effectively act like a tax on consumption because they increase the prices of many goods and services for which demand is price inelastic. Yea we can try to switch to more energy-efficient products over time - and many people are doing this albeit at a short term cost - but essentially when petrol and home energy costs rise, it causes a direct hit on the real purchasing power of millions of households, many of whom have barely seen any rise in their wages over the last couple of years.

Sir Terry Leahy, formerly CEO of Tesco makes this point in this interview on Channel 4 news

Brent Crude Oil Price (in US dollars)

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.