In the News
The Price of Blue and Pink - Gender Pricing Under Scrutiny
![](https://tutor2u-net.imgix.net/user-photos/gbr_profile.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
Geoff Riley
21st January 2016
There has been a lot of coverage in the media in recent days about a cluster of surveys which appear to show evidence of gender-pricing for more or less identical products - in other words price discrimination.
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