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Premier Inn scales back investment in Asia

Geoff Riley

6th November 2016

Another cracking example of business retrenchment here as a new CEO takes over at Whitbread. Investment in increasing capacity at Premier Inn will focus on the UK, Germany and the Middle-east.

Premier Inn is a great example of a business that has built and operates a really effective digital booking system of its own. By far the largest share of bookings are made through Premier Inn's direct digital booking channel. Download their latest investor report from this link.

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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