In the News
Premier Inn scales back investment in Asia
Another cracking example of business retrenchment here as a new CEO takes over at Whitbread. Investment in increasing capacity at Premier Inn will focus on the UK, Germany and the Middle-east.
Premier Inn is a great example of a business that has built and operates a really effective digital booking system of its own. By far the largest share of bookings are made through Premier Inn's direct digital booking channel. Download their latest investor report from this link.