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In the News

Nurofen - product differentiation or price discrimination?

Ruth Tarrant

14th December 2015

The Australian judiciary has told the makers of Nurofen (Reckitt Benckiser) that they must withdraw their range of products from Australian shelves, because the products all contain identical ingredients but are packaged, branded, and priced differently. For example, Nurofen products targeted at migraine relief contain exactly the same active ingredient as normal Nurofen, but is more expensive.

Ruth Tarrant

Ruth has been an enthusiastic Head of Economics and Politics for many years, having taught in a variety of schools and at university level. She is also a Senior Examiner. Ruth is passionate about boosting the quality of teaching and learning across all subjects in schools and colleges.

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