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Nurofen - product differentiation or price discrimination?

Ruth Tarrant

14th December 2015

The Australian judiciary has told the makers of Nurofen (Reckitt Benckiser) that they must withdraw their range of products from Australian shelves, because the products all contain identical ingredients but are packaged, branded, and priced differently. For example, Nurofen products targeted at migraine relief contain exactly the same active ingredient as normal Nurofen, but is more expensive.

Ruth Tarrant

Ruth has been Subject Lead in Economics at tutor2u for many years after a career of teaching Economics, Business, Politics and Maths in a range of secondary schools. She is a highly experienced A level Economics Examiner, and also teaches undergraduate Economics on a very part-time basis at the University of Oxford. Ruth is passionate about making economics fun, engaging and accessible.

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