In the News
Legoland to trial Surge Pricing
![](https://tutor2u-net.imgix.net/user-photos/graham-watson.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
25th March 2024
You wait a while for one example of surge pricing to come along, and like London buses, along comes a second too. This time, it's tourist attraction owner Merlin Entertainment is planning to adopt surge pricing at its attractions. As a result, you'll pay more for going on an August Bank Holiday Monday than you will on a wet Tuesday in March, something that the company is adopting in the hope of boosting visitor numbers back to pre-pandemic levels.
You might also like
![](https://tutor2u-net.imgix.net/user-photos/gbr_profile.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
Uber Surge Pricing and the Tube Strike
9th July 2015
Why Uber's surge pricing is good for you, according to Uber
20th September 2015
Revision Presentation on Price Discrimination
Teaching PowerPoints
Topical Examples of Price Discrimination
Study Notes
![](https://tutor2u-net.imgix.net/user-photos/gbr_profile.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
Surge pricing comes to the supermarket
5th June 2017
![](https://tutor2u-net.imgix.net/user-photos/gbr_profile.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
Is surge pricing heading to UK supermarkets?
2nd July 2017
Virgin Rail to auction off spare first class seats
20th September 2017
Price Discrimination and Economic Welfare
Topic Videos