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In the News

Legoland to trial Surge Pricing

Graham Watson

25th March 2024

You wait a while for one example of surge pricing to come along, and like London buses, along comes a second too. This time, it's tourist attraction owner Merlin Entertainment is planning to adopt surge pricing at its attractions. As a result, you'll pay more for going on an August Bank Holiday Monday than you will on a wet Tuesday in March, something that the company is adopting in the hope of boosting visitor numbers back to pre-pandemic levels.

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to tutor2u, reads voraciously and is interested in all aspects of Teaching and Learning.

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