In the News

Lego targets Asia and Africa to sustain rapid growth

Geoff Riley

1st March 2016

The family-owned toy maker Lego has reinforced their position as the world's biggest toy maker and now they are focused on expanding in Asia and also (eventually) in Africa. At present, 80% of Lego's sales are to countries that only contain 20% of the world's children. There is clearly huge opportunity for rapid sales growth in emerging markets - a case perhaps of selling more bricks to the BRICS and beyond?

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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