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Economics of Intellectual Property - Cadbury and the Colour Purple

Graham Watson

4th February 2019

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An interesting example here of what constitutes intellectual property rights - in this case, Cadbury have lost a legal battle over the specific shade of purple that it uses on its wrappers - Pantone 2865c.

The courts have ruled that Cadbury's don't have any exclusive right to use that colour, excluding everyone else. Could this be a prelude to existing rivals and perhaps challenger brands treading on Cadbury's turf with chocolate of a similar colour?

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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