In the News
Dyson leaves the electric car market
11th October 2019
Lots of interesting nuanced material here - investment appraisal, overcoming the sunk cost fallacy, all sorts. Either way, Dyson have left the market for electric cars. The company has 523 employees , 498 based at a research and development centre in Wiltshire. 22 are in Singapore, which was chosen over the UK as the location to produce the car. More here from the FT.
Breaking. Dyson pulls plug on electric car. Project deemed “unviable” as bigger players accelerated drive to electric and able to subsidise from conventional. Tesla can use stock market to fund. Dyson hope that 562 auto workers can be redeployed. See @BBCBusiness for more
— Simon Jack (@BBCSimonJack) October 10, 2019
Dyson kills its electric car project and turns to solid-state batteries https://t.co/tnMmy2QJF5 by @kirstenkorosec pic.twitter.com/CfAgfY7t7Y
— TechCrunch (@TechCrunch) October 10, 2019
James Dyson had $2.5 billion to spend on electric cars, Volkswagen has promised to invest $52 billion. That might have something to do with why he's given up https://t.co/E15D75eBOJ via @bopinion
— Bloomberg (@business) October 10, 2019
Dyson cancels electric car project https://t.co/HUSHVUj2eL via @financialtimes Good example of significant barriers to entry faced by new entrant to established car market-economies of scale in particular favour the incumbent manufacturers.
— NWC Economics Dept (@NWC_Economics) October 10, 2019
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